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The art of perseverance when times are tough

As an entrepreneur, when times get tough it is often not easy to stay motivated and push past the challenges that present themselves. How can you master the art of perseverance when it’s not all smooth sailing?
The art of perseverance when times are tough
Author :
Klara Loots
The face of Facebook and world-renowned entrepreneur, Mark Zuckerberg, has had various ups and downs in the initial stages of starting Facebook as well as later down the line. His philosophy behind avoiding and overcoming challenges is simple:

I think a simple rule of business is, if you do the things that easiest first, then you can actually make a lot of progress.”

When times are tough it is easy to just focus on the thing that seems to be causing the problem. An alternative is to:
  • Focus on the small issues will assist you in keeping your momentum and will prevent you from becoming over whelmed.
He also believes that perseverance goes hand in hand with the willingness to change.

[A] willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.”

What benefits can change bring when you are in the midst of a challenge?
  • A new perspective
  • A new-found enthusiasm
  • A new direction
These three points will aid your ability to persevere when times are tough. My Year Book co-founders Catherine and David Cook have the same outlook on the importance of change and adaptability in business.

If your first idea doesn’t work out, just try something new. Tweak the idea a little bit and it could make a world of difference. Go for your goals. Don’t let anyone tell you that you can’t do it. Lots of people told us that we couldn’t…if you have a gigantic goal, you don’t have to get all of the way to it to be a major player,” they said.

With tough times comes doubt and fear and if you listen to those fears your motivation will fade – the art of mastering perseverance stems largely from your ability to have faith in what you are doing.

Don’t lose hope and continue to believe in yourself. Many successful entrepreneurs had to learn how to stay motivated during challenging times. Andrew Mason, founder of Groupon has some valuable (and unique) advice when it comes to persevering as a company:

I’m hopeful that as long as we continue to think that we suck and try to be better every day than we were the day before, then we can avoid a similar fate.”

Your journey towards business success will not be without tough times, but, as these established entrepreneurs believe, with the ability to change and the belief that you can do it, those tough times soon dissipate and your perseverance will be all that remains.

And in case you needed a little more motivation, check out this inspiring video:

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